
Lost my girlfriend in a festival field somewhere near the second stage. Stood on a picnic bench, scanned once, saw the arrow bobbing about eighty metres out. Found her in under a minute.
the whole pitch, honestly
A big flat red arrow on a springy stalk, pointing straight down at your head. It says one thing to everyone in the room: she's right here. That's it. That's the product.
It's a joke until the second you're separated in a crowd of four thousand people and you spot the arrow bobbing above the hats. Then it's the best twenty dollars you've ever spent.
the world's dumbest GPS
Phones die. Service drops at festivals the second the headliner starts. The arrow does not care. It has zero batteries, zero pairing, zero settings, and it works in a basement, a stadium and a foreign airport equally well.
You look up, you see the arrow, you walk toward it. Technology peaked and then quietly went backwards.
festival · mall · airport · theme park
Crowded theme park queues, airport terminals, night markets, the school fair — anywhere "meet me by the thing" falls apart. Put one on a kid and you can spot them from the far side of the playground without doing the panicked parent spin.
The stalk has a bit of spring in it so the arrow bobs as you move, which reads as motion from a long way off. That's the part that makes it actually findable rather than just funny.
buy two. seriously.
One arrow is a bit. Two arrows is a system. You get found, they get found, and the running joke lasts the entire trip.
It's a slim headband that sits happily over a ponytail, weighs about as much as a pair of sunglasses, and packs flat into a tote so it comes to every festival, every holiday, every mall run.

Lost my girlfriend in a festival field somewhere near the second stage. Stood on a picnic bench, scanned once, saw the arrow bobbing about eighty metres out. Found her in under a minute.

Wore it through a 55-minute theme park queue. Strangers kept pointing and laughing, the arrow survived every barrier, and my wife found us twice after coffee runs without a single text.

The spring in the stalk is the whole thing. It bounces with every step so the arrow is moving even when you're standing still, which is why you catch it out of the corner of your eye.

Bought the 2-pack for a trip to Tokyo. Shibuya crossing, Ueno market, Narita departures — never once had to phone her. Best twenty dollars of the whole holiday, and the holiday was not cheap.

Sits fine over a high ponytail, which I genuinely did not expect. The band is slim and doesn't press behind my ears. Took it off after four hours and had no headache line.

Packs completely flat. It went in the front pocket of my backpack next to a laptop for three days and came out with no bend or crease in the red board at all.

Put one on my six-year-old at the county fair. I could see exactly where he was from the far end of the food stalls without doing that horrible panicked spin. Worth it for that alone.

Ducking through a low subway turnstile takes a bit of thought because the arrow adds real height. Small price. My girlfriend picked me out on a packed staircase from two flights up.

Got the arrow, my sister got the question mark. Hers points at her head like she's confused, mine like I'm being labelled. Our mother has not stopped laughing since Christmas dinner.

The red is properly saturated, not a washed-out pink, so it still reads clearly under grey festival cloud and at dusk. Ordered the 3-pack, arrived in nine days, all three identical.